Content types

Blocks and pages in Shopify customer accounts are built from content such as text, images, links, forms, and customer metafields. Every type works on the order details, order list, and profile pages, and on custom pages.

Choose content from Add content in the editor.

Text and images

• Rich text: Text with bold, links, and more. You can also use variables such as the customer’s name, and show text based on customer tags.
• Link: A button or text link.
• Image: One image, or several in a grid.
• Divider and spacer: Separate content with a line or space.

Customer information

• Metafield: Show customer metafields and let customers edit them. Supports text, dates, numbers, choices, on/off, images, consent, marketing, and more.

Forms and products

• Form: Ask customers to fill in a form and send what they submit to Shopify Flow. Submissions aren’t saved in the app, so receive them in Flow.
• Product list: Show the products stored in each customer’s metafield.

Group content

• Group: Put several pieces of content together (in 1- or 2-column layouts).

Plan differences

On the Free plan, customers see only section headings and rich text. You can save other content, but customers don’t see it. On Starter and Pro, all content is shown.