Set display conditions

Set display conditions for each section of a block or page, and for each announcement message. Under Display conditions in the editor, choose Show to (All customers, Tag conditions, or Specific customers) and the Display period.

Show to

All customers

Shows it to every logged-in customer, with no conditions. This is the default.

Tag conditions

Filter the customers who see it by customer tag.

1. Under Show to, choose Tag conditions.
2. Enter a tag under Tags and click Add. You can add as many as you like.
3. Under Condition logic, choose one:
   • Match all tags: Show it to customers who have all of the tags.
   • Match any tag: Show it to customers who have any one of the tags.

Example: with the tags “VIP” and “New York”

Condition logic	Shown to
Match all tags	Customers who are VIP and in New York
Match any tag	VIP customers, and customers in New York

You can add customer tags under Customers in your Shopify admin. You can also add them automatically, for example with Shopify Flow.

Specific customers

Choose customers one by one. Use it to test, or for one-off messages.

1. Under Show to, choose Specific customers.
2. Click Browse and choose the customers.

Display period

Choose when it’s shown. You can combine it with Show to.

• Start date and Start time: It’s shown from this date and time.
• Set end date: Turn it on to set an End date and End time. It stops showing after that date and time.
• Times use the time zone shown on screen (your store’s time zone).
• If you don’t set a start or end date, it’s No date range and it’s always shown.

Sections and messages whose period has passed aren’t shown, even if they’re still published. If you forget to remove them, they won’t appear outside their period.

Examples

Goal	Show to	Display period
Show a sale message only to VIP customers during the sale	Tag conditions: “VIP”	Sale start to end date
Show perks to customers with any membership tier	Tag conditions: “Gold”, “Silver” (Match any tag)	No date range
Tell everyone about your holiday closure	All customers	Dec 24 – Jan 2
Check how it looks yourself before going live	Specific customers (your test account)	No date range

When you target several announcement messages, their order matters too. See Target messages.

Plan differences

Display conditions are available on Starter and Pro. On the Free plan, content is always shown to all customers. Saved conditions are kept, and apply again when you upgrade.